Easetalent is a premier recruiting and consulting firm dedicated to connecting exceptional talent with ideal career opportunities. Our mission is to facilitate the growth and success of both our candidates and partner companies by bridging the gap between talent and opportunity.
Job Summary:
We are seeking a Marketing Manager with strong technical marketing expertise and leadership skills. The ideal candidate should have experience building marketing strategies, managing team, improving campaign performance, and driving measurable business growth. This role requires someone who can combine strategy, execution, analytics, and people management.
Key Responsibilities:
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Develop and execute the company's overall marketing strategy to increase brand awareness.
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Plan, launch, and optimize paid campaigns across Meta, Google Ads,YouTube,
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and other relevant platforms.
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Lead SEO initiatives, improve website performance, landing pages, conversion rates, and user experience.
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Monitor website analytics using tools such as Google Analytics and Google
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Search Console and make data-driven recommendations.
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Work closely with developers, designers, and content creators to improve the digital experience.
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Build and manage the company's brand across digital and offline marketing
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channels.
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Plan and execute seminars, education expos, university events, partnerships,
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and local marketing campaigns.
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Lead, mentor, and manage the marketing team by setting clear goals, reviewing performance, and supporting professional development.
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Collaborate with admissions, sales, and senior management to align marketing activities with business objectives.
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Track marketing KPIs including lead quality, cost per lead, conversion rates,
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website traffic, and return on investment.
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Manage marketing budgets and allocate resources effectively.
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Use AI tools and marketing automation to improve productivity, reporting, lead management, and campaign execution.
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Work with CRM systems and marketing workflows to improve lead nurturing and operational efficiency.
Requirements:
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Bachelor's degree in marketing, Business Administration, or a related field.
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4-7 years of experience in marketing, including at least 2 years in a managerial or leadership role.
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Strong hands-on experience with Meta Ads Manager, Google Ads, SEO, Google
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Analytics, Google Search Console, and website optimization.
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Good understanding of digital marketing strategy, lead generation, branding, and performance marketing.
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Experience leading and mentoring marketing teams.
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Strong analytical, communication, and project management skills.
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Experience using AI tools and workflow automation platforms such as Zapier,
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Make, Monday.com, and CRM systems.
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Experience working in the Australian market or other international markets will be considered a strong advantage.
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Previous experience in the study abroad, education, or international student
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recruitment industry will be preferred.
What We Offer:
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Competitive salary package
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Performance-based incentives
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Career growth opportunities
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A collaborative and high-performance work environment
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The opportunity to build and lead the marketing function of a growing
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international education consultancy